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Tuesday, April 21, 2020 | History

7 edition of Essentials of marketing research found in the catalog.

Essentials of marketing research

  • 45 Want to read
  • 23 Currently reading

Published by Wiley in New York .
Written in English

    Subjects:
  • Marketing research

  • Edition Notes

    Includes bibliographical references and index.

    StatementV. Kumar, David A. Aaker, George S. Day.
    ContributionsAaker, David A., Day, George S.
    Classifications
    LC ClassificationsHF5415.2 .K86 1999
    The Physical Object
    Paginationxvi, 623 p. :
    Number of Pages623
    ID Numbers
    Open LibraryOL373461M
    ISBN 100471170682
    LC Control Number98035145

    This book is concerned with providing an introduction to marketing research. This means that all the basic elements of method, techniques, and analysis are covered, including those at a more sophisticated level. But, the book is NOT a book of only essentials. The methodological scopeFile Size: 6MB. Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business Edition: 3rd


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Essentials of marketing research by V. Kumar Download PDF EPUB FB2

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